I started Music Club in February 2019. I sent out my 1st email to 21 OG members and featured Mini Mansions The Great Pretenders (2015) & Tycho Burning Man Sunrise Set (2014). 3 years later I still stand by these recos and 3 years later, I am excited to announce the next phase of Music Club - a new weekly newsletter called The Human Algorithm.
It all started with a playlist…
I hosted a referral program in May 2020 where I offered custom mixes in exchange for new member sign-ups. One request (from a soon to be special someone) was for a mix for “Cycling down the middle of the road in the middle of hot night in summer” that was met with raving reviews…
I offered to pick this music club member’s brain to get a better idea of what kind of music he listened to for the next mix - “like a human algorithm” I said. This would become the 1st Human Algorithm Mix. Again, was met with raving views + my first customer.
Playlists are my love language so to win this person over I created and shared with him weekly custom mixes for a year which has now evolved into my new Music Club offering.
What are the 2 types of club memberships?
Free | Music Club - Monthly Newsletter
This is the current newsletter you get the 1st week of each month + won’t be going way! You will receive…
Handful of albums that I listed to the previous month that I highly recommend
Special guest Q&As from people in the music + lifestyle space
Broader playlists like Last Month Today which features my fav tracks from the month prior
Paid | Human Algorithm - Weekly Newsletter → launching July!
Since you obviously need more music to keep you sane with the world we live in, you will get all of the above plus the following on Monday mornings…
2 new mixes each week that will be curated for a specific moment, feeling + vibe
The special opportunity to submit requests for mixes so you can have your own personal “HA” moment
1 mix from my archive
Pricing
All current members will get access to The Human Algorithm in June before it officially launches in July for paid members.
Monthly @ $6.50/month → cost of a 1 cup of coffee (actually cheaper if you get oat milk)
Annually @ $71.50/year → cost of a concert ticket (1 night of music when you can have a year’s worth)
Founding Member @ $100/year → receive a Music Club coffee mug (you know it will look nice with your KCRW coffee mug)
Those who sign-up before July, will also get a Music Club coffee mug :)
I’m excited for this new chapter of Music Club and for those who are coming along for the journey!